Change the niche or the audience country below and the number moves, because those two inputs matter far more than your subscriber count. Everything here is ad revenue only.
- Per day
- $3.95 to $14
- Per month
- $120 to $420
- Per year
- $1,440 to $5,040
- Baseline YouTube long-form RPM for General interest / vlog with a US audience: $2 to $7 per 1,000 views.
- Daily: 1,973 views / 1,000 x RPM = $3.95 to $14.
- Month: daily x 30.42 days = $120 to $420. Year: daily x 365 = $1,440 to $5,040.
- A year is 365 days, not 12 x 30. Using 360 understates every annual figure by about 1.4%.
This is ad revenue only. Sponsorship, affiliate and product income are usually larger than this number for channels above roughly 10,000 subscribers, and none of it is per-view.
How this is worked out
Two numbers get confused constantly, so start here. CPM is what an advertiser pays for 1,000 ad impressions. RPM is what reaches you per 1,000 views of your video, after the platform takes its share and after views that carried no ad are counted in. RPM is the smaller number, and it is the one on your Studio dashboard.
The arithmetic is three lines. Daily views divided by 1,000, multiplied by RPM, gives daily revenue. Multiply by 30.42 for a month and by 365 for a year. That last figure matters more than it looks: a widely used calculator multiplies the daily number by 360, which understates every annual estimate it prints by about 1.4%.
On long-form the creator receives 55% of ad revenue. On Shorts the money is pooled across the whole Shorts feed, your slice is set by your share of eligible views, and you receive 45% of that allocation — which is why Shorts pay one to two orders of magnitude less per view than long-form. The RPM shown in Studio is already net of both, so it must never be discounted a second time.
What each platform actually pays
| Surface | Pays per view? | How the money is worked out |
|---|---|---|
| YouTube long-form | Yes | Ad revenue attributed to your video, 55% creator share. |
| YouTube Shorts | Yes, pooled | Shared pool by eligible-view share, 45% creator allocation, less any music licensing. |
| Qualified views | Content Monetization Program, which replaced In-Stream Ads, Ads on Reels and Performance Bonuses on 31 August 2025. | |
| Instagram Reels | No | No general revenue share. Invite-only bonuses, Stars, brand deals and commerce instead. |
Swipe the table
RPM by niche, 2026-08
US audience, US dollars per 1,000 views, creator share. The bands are wide because published creator reporting for the same niche disagrees by three to five times — the spread is the honest finding, and any single number would be invented. Apply your audience-geography multiplier on top.
| Niche | Long-form | Shorts | |
|---|---|---|---|
| Personal finance & investing | $8 – $40 | $0.05 – $0.25 | $4 – $20 |
| Business & marketing | $7 – $25 | $0.05 – $0.20 | $3 – $14 |
| Technology & software | $6 – $20 | $0.04 – $0.18 | $2 – $12 |
| Real estate & property | $6 – $22 | $0.04 – $0.18 | $2 – $12 |
| Health & fitness | $4 – $14 | $0.03 – $0.12 | $1.5 – $8 |
| Education & how-to | $4 – $12 | $0.03 – $0.10 | $1.2 – $7 |
| Food & cooking | $3 – $9 | $0.02 – $0.08 | $1 – $5 |
| Travel | $3 – $10 | $0.02 – $0.08 | $1 – $5 |
| Beauty & fashion | $3 – $10 | $0.02 – $0.08 | $1 – $5 |
| General interest / vlog | $2 – $7 | $0.02 – $0.07 | $0.8 – $4 |
| Gaming | $1 – $5 | $0.01 – $0.06 | $0.5 – $3 |
| Entertainment & comedy | $1 – $5 | $0.01 – $0.05 | $0.4 – $2.5 |
| Music | $0.8 – $4 | $0.01 – $0.05 | $0.4 – $2.5 |
Swipe the table
Questions people actually arrive with
How much does YouTube pay per view?
There is no per-view rate. YouTube pays per 1,000 views, and the figure is called RPM. Across niches the realistic band is about $1 to $40 per 1,000 views for a US audience, which works out to roughly $0.001 to $0.04 per single view. Niche and audience geography move that number far more than subscriber count does.
What is the difference between RPM and CPM on YouTube?
CPM is what an advertiser pays for 1,000 ad impressions, before YouTube takes its share. RPM is what lands in your account per 1,000 video views, after the split and after unmonetised views are counted in. RPM is always the lower number and it is the only one that matters for your income. If a calculator asks you for CPM and does not then apply the 55% creator share, it will overstate your earnings by roughly double.
How much is 1 million views worth on YouTube?
At a US audience, 1 million long-form views pays roughly $1,000 to $5,000 in general-interest content and $8,000 to $40,000 in finance. The same million Shorts views pays roughly $10 to $250. The gap between those two is the single biggest thing creators underestimate.
How much do YouTube Shorts pay per 1,000 views?
Roughly $0.01 to $0.25 per 1,000 views depending on niche and audience country, which is one to two orders of magnitude below long-form. Shorts revenue is pooled rather than attributed to your video: ad money across the Shorts feed goes into a pool, your share is set by your portion of eligible views, and you receive 45% of that allocation. Licensed music routes roughly half of it to rights holders first.
What is the YouTube revenue split?
On long-form ad revenue the creator receives 55% and YouTube keeps 45%. On Shorts the creator receives 45% of their pool allocation. The RPM figure in YouTube Studio is already net of this, so you should never apply the split a second time to an RPM you read there.
What are the YouTube monetization requirements?
The YouTube Partner Program requires 1,000 subscribers plus either 4,000 valid public watch hours in 12 months or 10 million valid public Shorts views in 90 days, an AdSense account, and no active Community Guidelines strikes. Check the current thresholds in YouTube Studio, as Google has adjusted them more than once.
Does Instagram pay per view for Reels?
No. Instagram runs no general ad revenue share on Reels. Creators earn through invite-only bonuses, Stars and gifts, brand partnerships and commerce, none of which pay a predictable amount per view. Any calculator that returns an Instagram per-view figure is estimating sponsorship pricing, not a platform payout.
How much does Facebook pay per 1,000 views?
Facebook now pays through the Content Monetization Program, which replaced In-Stream Ads, Ads on Reels and the Performance Bonus on 31 August 2025. Reported RPM sits between about $0.40 and $20 per 1,000 qualified views depending on niche and country. The catch is that only roughly 30% to 50% of total views qualify, so your effective rate on total views is well below the headline figure.
Why do YouTube earnings calculators disagree with each other?
Because most of them multiply views by an unsourced RPM band and stop. The common errors are an undated RPM figure, no split between niche and audience geography, applying the 45% platform cut to an RPM that already had it applied, and using a 360-day year. This page publishes the band, the date it was read, the multiplier and the arithmetic so you can check each step.
Sources and method
Where a figure appears above, this is who measured it and when. Read 4 August 2026.
Aggregated creator-reported ranges. Published sources disagree by 3-5x on the same niche, which is why the bands are wide. FluxNote, March 2026
Independent aggregation used to widen rather than average the bands. TubeAnalytics, 2026
Shorts revenue is pooled, not per-channel. Creator receives 45% of the allocation. Mediacube, June 2026
Licensed audio routes roughly half the allocation to rights holders before the creator split. Chartlex, May 2026
CMP replaced In-Stream Ads, Ads on Reels and Performance Bonuses on 31 August 2025. Those cannot be joined as standalone programs. June 2026
Roughly 30-50% of total views become eligible plays, so effective RPM on total views is well below reported RPM. February 2026
Instagram does not run a general revenue share on Reels. Bonuses are invite-only; brand deals and affiliate are the earning paths. 2026
socialblade.com/youtube/calculator measured in-browser 4 Aug 2026: 255 words, no H1, zero JSON-LD, INP 371ms, and a 360-day year that understates every annual figure by 1.4%. vSourceCode, 4 August 2026
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