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Local service keywords are seasonal, high-intent and expensive. A slow website during peak season means the call goes to your competitor who loads faster.
When a pipe bursts at 11pm, the homeowner calls the first result that loads. If your site takes 5 seconds, they have already called your competitor.
Google's local pack algorithm rewards Core Web Vitals. A faster site outranks a slower competitor even with fewer reviews.
Every second of load time is a second your competitor has to steal that customer. A 4-second load during peak season is a revenue problem.
The full engineering breakdown — Quality Score mechanics, conversion tracking gaps, and the exact numbers behind what your current setup is costing each month.
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