How does Viewport Attention Zone affect my business?

The screen region where visitors actually look — distinct from scroll depth.

Viewport Attention Zone — vSourceCode Concept Registry

Concept Definition · Full Article Forthcoming

Viewport Attention Zone

The Viewport Attention Zone is the actual area of the screen where a visitor's eye dwells, distinguished from where they scrolled or where their cursor hovered. Standard analytics confuse scroll depth with attention. Most attention concentrates in one or two zones per page. Conversions follow attention, not movement.

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Common Questions

What people ask about Viewport Attention Zone

How do I measure where users actually look on my page?

Scroll depth measures where the page reached, not where attention dwelt. The Viewport Attention Zone signal combines mouse movement, scroll stops and viewport time to estimate the actual screen region holding attention. Most pages concentrate attention in one or two zones, with the rest of the page being scrolled past quickly.

What is the difference between scroll depth and attention?

Scroll depth is a movement measurement: how far down the page did the user reach. Attention is a dwell measurement: where on the visible viewport did the user actually pause and look. The two diverge significantly — many users scroll quickly through long sections without reading them.

Why is scroll depth a poor engagement metric?

A user can scroll to 100% of a page in 3 seconds without reading anything. The scroll depth event fires identically whether they read carefully or fled to the footer. Attention-zone measurement separates engaged readers from rapid scrollers — the two convert at very different rates.